The Future of Customer Education in Higher Education: Trends to Watch in Explainer Videos

In recent years, customer education has become an increasingly important aspect of higher education institutions. As students become more discerning about the value they are getting from their education, universities and colleges are turning to explainer videos as a key tool in educating their customers – the students. Explainer videos are short, engaging videos that explain a complex topic in a simple and accessible way. They are a powerful tool for customer education because they are visually appealing, easy to understand, and can be easily shared and accessed online. In the higher education sector, explainer videos are being used to explain everything from course offerings and degree requirements to campus life and student services. So what are the trends to watch in explainer videos for customer education in higher education? Here are a few to keep an eye on: 1. Personalization: With the rise of big data and analytics, higher education institutions are able to personalize their explainer videos to better meet the needs and interests of individual students. By tailoring videos to address specific concerns or questions that students may have, universities can provide a more personalized and engaging learning experience. 2. Interactive videos: Interactive videos are a growing trend in customer education, allowing students to actively engage with the content and participate in the learning process. Universities are beginning to incorporate quizzes, polls, and clickable links into their explainer videos to make them more interactive and engaging. 3. Mobile optimization: With the majority of students accessing information on their smartphones or tablets, higher education institutions are optimizing their explainer videos for mobile devices. This includes creating videos that are easily viewable on small screens, as well as incorporating features such as subtitles and audio descriptions for students with disabilities. 4. Virtual reality and augmented reality: As technology continues to advance, universities are starting to experiment with virtual reality (VR) and augmented reality (AR) in their explainer videos. These immersive technologies allow students to experience campus life, explore virtual classrooms, and interact with digital objects in a way that was previously impossible. Overall, explainer videos are a powerful tool for customer education in higher education, and the trends mentioned above are shaping the future of how universities and colleges engage with their students. By staying ahead of these trends and embracing new technologies, higher education institutions can provide a more personalized and engaging learning experience for their customers – the students.