Tips for Scripting Higher Education Explainer Videos That Educate and Convert

In today's digital age, explainer videos have become a popular tool for higher education institutions to educate and convert prospective students. These short, engaging videos can help explain complex concepts, showcase campus life, and highlight the benefits of attending a particular school. However, creating an effective explainer video for higher education requires careful scripting to ensure that the message is clear, concise, and persuasive. Here are some tips for scripting higher education explainer videos that educate and convert: 1. Know your audience: Before you start scripting your explainer video, it's important to have a clear understanding of who your target audience is. Are you speaking to high school students considering college? Parents researching options for their child? Alumni looking to further their education? Tailoring your script to the needs and interests of your audience will help ensure that your message resonates with them. 2. Keep it concise: Explainer videos are typically only a few minutes long, so it's important to keep your script concise and to the point. Avoid using jargon or technical language that may confuse viewers, and focus on highlighting the key benefits and features of your institution. 3. Tell a story: One of the most effective ways to engage viewers and make your message memorable is to tell a story. Whether it's showcasing a student's journey from application to graduation, highlighting a successful alumni's career path, or sharing the impact of a particular program, storytelling can help bring your institution to life and make a lasting impression on viewers. 4. Include a call to action: To convert viewers into prospective students, it's important to include a clear call to action in your explainer video. Whether it's directing viewers to visit your website, schedule a campus tour, or apply for admission, make sure your call to action is prominent and easy to follow. 5. Test and iterate: Once you've scripted your explainer video, don't be afraid to test it with a small group of viewers and gather feedback. This will help you identify any areas that may need improvement and make any necessary revisions before launching your video to a wider audience. By following these tips for scripting higher education explainer videos, you can create compelling, informative, and persuasive videos that educate and convert prospective students. With the right script, you can showcase the unique qualities of your institution, engage with your target audience, and ultimately drive enrollments and success for your school.