From Concept to Launch: The Home Improvement Stores Explainer Video Production Timeline

Are you thinking about creating an explainer video for your home improvement store but don't know where to start? In this blog post, we will walk you through the production timeline from concept to launch, so you can have a clear understanding of what to expect during the process. 1. Concept Development (1-2 weeks) The first step in creating an explainer video is developing the concept. This involves brainstorming ideas, creating a script, and determining the overall message you want to convey. This process typically takes 1-2 weeks as you work with your creative team to refine the concept and ensure it aligns with your brand and goals. 2. Pre-Production (2-3 weeks) Once the concept is finalized, the next step is pre-production. This involves creating storyboards, selecting a style and tone for the video, and casting voice actors if needed. During this phase, you will also work on creating a shot list and determining any props or locations that will be needed for filming. Pre-production typically takes 2-3 weeks as you finalize all the details before moving on to production. 3. Production (1-2 weeks) With the concept and pre-production finalized, it's time to start filming. This may involve shooting on location at your home improvement store, capturing footage of products and services, and creating any animations or graphics needed for the video. Production typically takes 1-2 weeks, depending on the complexity of the video and the number of shots required. 4. Post-Production (2-3 weeks) After filming is complete, the video goes into post-production. This involves editing the footage, adding music and sound effects, and creating any visual effects or animations needed to bring the video to life. During this phase, you will also work on color correction and finalizing the audio mix for the video. Post-production typically takes 2-3 weeks as you polish the video before it's ready for launch. 5. Launch (1 week) Once the video is complete, it's time to launch it to your audience. This may involve uploading the video to your website, sharing it on social media, and promoting it through email marketing campaigns. You may also consider running paid advertising to reach a wider audience. The launch phase typically takes 1 week as you monitor the performance of the video and make any necessary adjustments to maximize its impact. In conclusion, creating an explainer video for your home improvement store involves a detailed production timeline from concept to launch. By following these steps and working with a dedicated creative team, you can create a compelling video that showcases your products and services and engages your audience.