Behind the Scenes: Making of an Effective Hotels Explainer Video for Customer Education

In the competitive world of hospitality, hotels are constantly looking for innovative ways to attract and retain customers. One way they are doing this is through the use of explainer videos. These short, engaging videos are designed to educate customers about the hotel's amenities, services, and unique offerings in a visually appealing way. But creating an effective explainer video is not as simple as it may seem. It requires careful planning, creativity, and attention to detail. In this blog post, we will take a closer look at the behind-the-scenes process of making an effective hotels explainer video for customer education. 1. Planning and Research: The first step in creating an explainer video is to define the goals and objectives of the video. What message do you want to convey to your customers? What are the key features and benefits of your hotel that you want to highlight? Conducting thorough research on your target audience and competitors can help you identify what sets your hotel apart and what will resonate with your customers. 2. Scriptwriting: Once you have a clear understanding of your goals, it's time to write the script for your explainer video. The script should be concise, engaging, and informative. It should clearly communicate your message and highlight the key points you want to convey to your customers. Remember, the script is the foundation of your video, so take the time to refine and perfect it before moving on to the next step. 3. Storyboarding: After finalizing the script, it's time to create a storyboard for your explainer video. A storyboard is a visual representation of each scene in the video, showing how the animation or live action will unfold. This step is crucial for ensuring that the video flows smoothly and effectively communicates your message. It also allows you to make any necessary revisions before moving on to the production phase. 4. Production: The production phase is where the magic happens. Depending on your budget and resources, you may choose to work with a professional video production company or create the video in-house. Whichever route you choose, make sure to pay attention to the quality of the animation, sound, and visuals. A well-produced video can make a lasting impression on your customers and set your hotel apart from the competition. 5. Distribution and Promotion: Once your explainer video is complete, it's time to share it with the world. Consider posting it on your hotel's website, social media channels, and email newsletters to reach a wider audience. You can also promote the video through paid advertising or partnerships with influencers to increase visibility and engagement. In conclusion, creating an effective hotels explainer video for customer education requires careful planning, creativity, and attention to detail. By following these steps and putting in the necessary effort, you can create a visually engaging and informative video that will attract and retain customers for your hotel.