Building a Content Calendar Around Hotels Explainer Videos for Consistent Customer Education

In the fast-paced world of hospitality, keeping customers informed and engaged is key to building a loyal customer base. One effective way to do this is through the use of explainer videos, which can help educate customers about the services and amenities offered by hotels. Building a content calendar around hotels explainer videos is a great way to ensure that your customers receive consistent and timely information. By planning out your video content in advance, you can create a schedule that aligns with your marketing objectives and keeps your audience engaged. Here are some tips for building a content calendar around hotels explainer videos: 1. Identify your key messaging: Before you start creating videos, it's important to identify the key messages you want to communicate to your customers. This could include information about your hotel's amenities, special promotions, or unique selling points. 2. Plan out your video topics: Once you have identified your key messages, you can start planning out the topics for your explainer videos. Consider creating a mix of informational videos, how-to guides, and behind-the-scenes looks at your hotel to keep your content fresh and engaging. 3. Set a schedule: Decide how often you want to release new videos and create a schedule that aligns with your marketing goals. This could be weekly, bi-weekly, or monthly, depending on your resources and audience preferences. 4. Create a storyboard: Before you start filming, create a storyboard for each video to outline the key points you want to cover and the visuals you want to include. This will help ensure that your videos are well-organized and engaging for your audience. 5. Promote your videos: Once your videos are live, don't forget to promote them on your website, social media channels, and email newsletters to reach a wider audience. Encourage customers to share the videos with their friends and family to increase your reach. By building a content calendar around hotels explainer videos, you can provide consistent and valuable information to your customers while also showcasing the unique features of your hotel. With careful planning and execution, explainer videos can be a powerful tool for customer education and engagement in the hospitality industry.