Crafting Hotels Explainer Videos That Speak to Millennials and Gen Z

Crafting Hotels Explainer Videos That Speak to Millennials and Gen Z In today's digital age, video content has become a crucial tool for businesses looking to connect with younger generations. Millennials and Gen Z are constantly bombarded with information and are always on the lookout for engaging and informative content. This is where explainer videos come in. Explainer videos are short, engaging videos that explain a concept or idea in a simple and easy-to-understand way. They are a perfect way for hotels to showcase their unique offerings and amenities to younger audiences who may not have the time or patience to read through lengthy descriptions. So, how can hotels craft explainer videos that speak to Millennials and Gen Z? Here are a few tips to keep in mind: 1. Keep it short and sweet: Millennials and Gen Z have short attention spans, so it's important to keep your explainer videos short and to the point. Aim for a length of around 1-2 minutes to ensure that you capture their attention and keep them engaged. 2. Focus on visuals: Visual content is key when it comes to engaging younger audiences. Use eye-catching graphics, animations, and images to help illustrate your points and keep viewers interested. 3. Speak their language: Millennials and Gen Z have their own unique slang and language, so make sure to tailor your messaging to resonate with them. Use casual, conversational language and incorporate memes or pop culture references to make your video feel more relatable. 4. Showcase your hotel's personality: Younger audiences are drawn to authenticity and personality, so don't be afraid to let your hotel's unique character shine through in your explainer videos. Show off your hotel's quirks, amenities, and special features to give viewers a taste of what sets you apart from the competition. 5. Include a call to action: Make sure to include a clear call to action at the end of your explainer video to encourage viewers to take the next step, whether that's booking a room, signing up for a newsletter, or following you on social media. By following these tips, hotels can create explainer videos that effectively speak to Millennials and Gen Z and showcase their offerings in a way that resonates with younger audiences. With the right approach, hotels can use explainer videos to capture the attention of these tech-savvy generations and drive bookings and engagement.