Explainer Video Case Studies: What Worked for Hotels and Why

In today's fast-paced digital world, hotels are always looking for innovative ways to connect with their audience and showcase their unique offerings. One popular method that has proven to be highly effective for hotels is the use of explainer videos. These short, engaging videos are designed to explain a product, service, or concept in a simple and concise manner, making them perfect for capturing the attention of potential guests. To better understand how explainer videos have helped hotels succeed, let's take a look at some real-life case studies. Case Study 1: The Ritz-Carlton The Ritz-Carlton is known for its luxury and exceptional service, but they wanted to find a way to showcase the unique experiences they offer to guests. To achieve this, they created a series of explainer videos highlighting the various amenities and services available at their properties. These videos not only helped potential guests understand what sets The Ritz-Carlton apart from other hotels, but also drove an increase in bookings and revenue. Case Study 2: Marriott International Marriott International wanted to increase engagement with their loyalty program members and encourage them to book direct through their website. To achieve this, they created an animated explainer video that outlined the benefits of booking direct, such as exclusive discounts and perks. This video was shared on their website, social media channels, and email campaigns, resulting in a significant increase in direct bookings and member engagement. So, what worked for these hotels and why? 1. Clear and Concise Messaging: The key to a successful explainer video is to keep the messaging clear and concise. Hotels that effectively communicated their unique offerings and benefits saw an increase in engagement and conversions. 2. Engaging Visuals: Visuals play a crucial role in capturing the attention of viewers. Hotels that used high-quality animations, graphics, and footage in their explainer videos were able to create a memorable and engaging experience for their audience. 3. Strategic Distribution: Creating a great explainer video is just the first step. Hotels that strategically distributed their videos across various channels, such as their website, social media, and email campaigns, were able to reach a wider audience and drive more bookings. In conclusion, explainer videos have proven to be a powerful tool for hotels looking to connect with their audience and drive bookings. By crafting clear and engaging videos that highlight their unique offerings, hotels can effectively communicate their value proposition and stand out in a competitive market.