How to Create Evergreen Explainer Videos for the Hotels Industry

In today's digital age, video content has become a crucial tool for businesses in the hospitality industry, especially hotels. One type of video that has gained popularity among hoteliers is the explainer video. These short, informative videos can be used to showcase the amenities, services, and overall experience that a hotel has to offer to potential guests. Creating an evergreen explainer video for your hotel can help attract new customers and increase brand awareness. Here are some tips on how to create a successful explainer video that will stand the test of time: 1. Identify your target audience: Before you start creating your explainer video, it's important to have a clear understanding of who your target audience is. Are you targeting business travelers, families, or luxury vacationers? Tailoring your video to appeal to your specific audience will help ensure its success. 2. Keep it short and sweet: The attention span of viewers is getting shorter, so it's important to keep your explainer video short and to the point. Aim for a video length of around 1-2 minutes to maintain viewer engagement. 3. Highlight your unique selling points: What sets your hotel apart from the competition? Whether it's your stunning location, top-notch amenities, or exceptional customer service, make sure to showcase your hotel's unique selling points in your explainer video. 4. Use high-quality visuals: The visual quality of your explainer video can make a big impact on its effectiveness. Make sure to use high-quality images and video footage to showcase your hotel in the best light possible. 5. Include a strong call-to-action: At the end of your explainer video, be sure to include a strong call-to-action that encourages viewers to take the next step, whether it's booking a room, visiting your website, or contacting your hotel for more information. By following these tips, you can create an evergreen explainer video that effectively promotes your hotel to potential guests. Remember to regularly update and refresh your video to ensure it remains relevant and engaging for viewers. Happy creating!