How to Incorporate User-Generated Content into Hotels Explainer Videos

In today's digital age, user-generated content has become a powerful tool for businesses looking to connect with their audience in a more authentic and engaging way. One industry that has embraced this trend is the hospitality sector, particularly hotels. User-generated content, such as photos and videos shared by guests on social media, can provide a unique and personalized view of a hotel experience that traditional marketing materials simply cannot replicate. One effective way to incorporate user-generated content into a hotel's marketing strategy is through explainer videos. These short, informative videos are a great way to showcase the amenities, services, and overall experience that a hotel has to offer. By including user-generated content in these videos, hotels can give potential guests a firsthand look at what it's like to stay at their property, straight from the mouths of previous visitors. So, how can hotels effectively incorporate user-generated content into their explainer videos? Here are a few tips to get started: 1. Encourage guests to share their experiences: Hotels can start by actively encouraging guests to share their photos and videos on social media using a specific hashtag or tagging the hotel's account. This can help create a library of user-generated content that can be used in future marketing materials, including explainer videos. 2. Curate the best content: Not all user-generated content will be suitable for inclusion in an explainer video, so it's important for hotels to carefully curate the material to ensure it aligns with their brand and messaging. Look for photos and videos that showcase the hotel's facilities, services, and overall atmosphere in a positive light. 3. Add a personal touch: User-generated content is all about authenticity, so be sure to maintain that personal touch in your explainer videos. Include quotes or testimonials from guests alongside their photos and videos to provide a real and relatable perspective on the hotel experience. 4. Keep it short and sweet: Explainer videos are meant to be concise and to the point, so be sure to keep the focus on the user-generated content and key selling points of the hotel. Aim for a length of around 1-2 minutes to maintain viewer engagement. By incorporating user-generated content into their explainer videos, hotels can create a more engaging and authentic marketing strategy that resonates with potential guests. So, start encouraging your guests to share their experiences and get ready to showcase the best of what your hotel has to offer in a whole new way.