How to Update and Repurpose Older Explainer Videos for Hotels

In the fast-paced world of digital marketing, keeping content fresh and engaging is essential for staying relevant and attracting new customers. One effective way to update and repurpose older content is through explainer videos. Explainer videos are a great tool for hotels to showcase their amenities, services, and unique selling points in a visually appealing and concise way. If you have older explainer videos that are no longer meeting your marketing goals, it may be time for a refresh. Here are some tips on how to update and repurpose older explainer videos for hotels: 1. Review Your Existing Content: Start by reviewing your existing explainer videos to identify what is still relevant and what needs to be updated. Look for outdated information, visuals, or messaging that no longer align with your brand or target audience. 2. Identify Key Messages: Determine the key messages you want to convey in your updated explainer videos. Focus on highlighting your hotel's unique features, amenities, and services that set you apart from competitors. 3. Update Visuals and Graphics: Upgrade the visuals and graphics in your videos to give them a modern and professional look. Consider using high-quality images, animations, and motion graphics to enhance the overall appeal of your videos. 4. Add New Information: Incorporate any new information or offerings that have been introduced since your original videos were created. This could include new room upgrades, dining options, or special promotions. 5. Optimize for SEO: Make sure your updated explainer videos are optimized for search engines by including relevant keywords in the title, description, and tags. This will help improve your video's visibility and reach a larger audience. 6. Repurpose Across Different Platforms: Once you have updated your explainer videos, consider repurposing them across different platforms such as your website, social media channels, and email marketing campaigns. This will help maximize their reach and engagement with potential customers. By updating and repurposing older explainer videos for hotels, you can breathe new life into your marketing efforts and attract more guests to your property. With a little time and effort, you can create visually appealing and informative videos that showcase the best of what your hotel has to offer. So don't let your old videos collect dust – give them a makeover and watch your bookings soar!