Innovative Distribution Channels for Your Hotels Explainer Video Content

As the hospitality industry becomes increasingly competitive, hotels are constantly looking for new ways to reach and engage with potential guests. One effective way to capture the attention of travelers is through the use of explainer videos. These short, engaging videos are a great way to showcase your hotel's amenities, services, and unique offerings in a visually appealing way. However, simply creating an explainer video is not enough. In order to reach a wider audience and maximize the impact of your video content, it is important to utilize innovative distribution channels. Here are a few ideas to help you get started: 1. Social Media Platforms: Social media platforms such as Facebook, Instagram, and Twitter are great places to share your explainer videos. These platforms offer a wide reach and allow you to target specific demographics based on their interests and behaviors. Consider creating teaser videos or snippets to pique the interest of potential guests and drive traffic to your hotel's website. 2. Email Marketing Campaigns: Email marketing is still one of the most effective ways to reach your target audience. Consider incorporating your explainer videos into your email campaigns to showcase your hotel's unique features and offerings. Personalize your emails based on the preferences and behaviors of your recipients to increase engagement and drive conversions. 3. Influencer Partnerships: Partnering with influencers in the travel and hospitality industry can help you reach a wider audience and increase brand awareness. Consider collaborating with travel bloggers, social media influencers, or local celebrities to showcase your hotel through their channels. Ask them to create and share their own videos featuring your hotel to attract their followers and drive traffic to your website. 4. Online Travel Agencies: Online travel agencies (OTAs) are popular platforms that travelers use to book accommodations. Consider incorporating your explainer videos into your listings on OTAs such as Booking.com, Expedia, or Airbnb. Use videos to highlight your hotel's amenities, location, and unique offerings to attract potential guests and increase bookings. 5. Hotel Website and Booking Engine: Finally, don't forget to showcase your explainer videos on your hotel's website and booking engine. Create a dedicated section for videos to make it easy for visitors to learn more about your hotel and make a reservation. Consider adding videos to your homepage, room descriptions, and special offers to engage with potential guests and drive conversions. In conclusion, explainer videos are a powerful tool for hotels to showcase their amenities and attract guests. By utilizing innovative distribution channels such as social media, email marketing, influencer partnerships, OTAs, and your hotel website, you can reach a wider audience and maximize the impact of your video content. Experiment with different channels and strategies to find what works best for your hotel and start attracting more guests today.