How to Update and Repurpose Older Explainer Videos for Insurance

Explainer videos are a valuable tool for insurance companies to communicate complex information in a simple and engaging way. However, as time goes on, these videos can become outdated and lose their effectiveness. In this blog post, we will discuss how insurance companies can update and repurpose older explainer videos to keep them relevant and engaging for their audience. 1. Review and Assess: The first step in updating older explainer videos is to review and assess their current relevance and effectiveness. Look at the content, visuals, and messaging to see if they are still accurate and resonate with your target audience. Identify any areas that need updating or improvement. 2. Update Content: Once you have identified areas that need updating, work on revising the content of the video. This could involve updating statistics, regulations, or any other information that may have changed since the video was originally created. Make sure the information is accurate and up-to-date. 3. Refresh Visuals: Visuals play a crucial role in the effectiveness of explainer videos. If the visuals in your older video are outdated or no longer engaging, consider refreshing them with new graphics, animations, or illustrations. This will help to keep the video visually appealing and hold the viewer's attention. 4. Repurpose for Different Platforms: Once you have updated and refreshed your explainer video, consider repurposing it for different platforms. For example, you could create shorter versions of the video for social media, or break it down into smaller segments for use in email campaigns. This will help to extend the reach of your video and engage with a wider audience. 5. Measure and Analyze: Finally, don't forget to measure and analyze the performance of your updated explainer videos. Track metrics such as views, engagement, and conversions to see how effective the videos are in achieving your goals. Use this data to make further improvements and updates as needed. In conclusion, updating and repurposing older explainer videos for insurance companies is a valuable strategy to keep them relevant and engaging for their audience. By following these steps, you can ensure that your videos continue to effectively communicate important information and drive engagement with your target audience.