Adapting Investment Banking Explainer Videos for Different Stages of the Customer Lifecycle

Investment banking can be a complex and intimidating industry for many individuals. To help demystify the process and educate potential clients, many investment banks are turning to explainer videos. These short, engaging videos break down complicated concepts into easily digestible chunks, making them perfect for explaining the ins and outs of investment banking. However, not all explainer videos are created equal, and it's important for investment banks to adapt their videos to different stages of the customer lifecycle. Here's how investment banks can tailor their explainer videos to effectively reach customers at every stage of their journey: 1. Awareness stage: At this stage, potential clients may not be familiar with investment banking or the services offered. Explainer videos can help introduce them to the basics of investment banking, such as the different types of services offered, the benefits of working with an investment bank, and how the process works. These videos should be informative and educational, helping to build trust and credibility with potential clients. 2. Consideration stage: Once potential clients are aware of what investment banking is, they may start considering whether it's the right option for them. Explainer videos at this stage should dive deeper into specific services offered by the investment bank, such as mergers and acquisitions, capital raising, and advisory services. These videos should highlight the benefits of working with the bank and showcase real-world examples of successful outcomes. 3. Decision stage: At this stage, potential clients are ready to make a decision about whether to work with the investment bank. Explainer videos should focus on the unique value proposition of the bank, such as their expertise in a particular industry or their track record of successful deals. These videos should also address any common objections or concerns that potential clients may have, helping to alleviate any doubts and solidify their decision to work with the bank. By adapting their explainer videos to different stages of the customer lifecycle, investment banks can effectively educate and engage potential clients, ultimately leading to more conversions and a stronger client base. Investing in high-quality explainer videos that are tailored to the needs of potential clients at each stage of their journey can help investment banks stand out in a crowded market and attract new business.