Behind the Scenes: Making of an Effective Investment Banking Explainer Video for Customer Education

Investment banking can be a complex and intimidating world for the average customer. With terms like mergers, acquisitions, and leveraged buyouts swirling around, it can be hard to grasp the ins and outs of this industry. That's where explainer videos come in. Explainer videos are a powerful tool for breaking down complex concepts into easily digestible chunks of information. They can help customers understand the value and services that investment banks provide, as well as the benefits of working with them. But creating an effective investment banking explainer video is no easy task. It requires a deep understanding of the industry, a clear message, and top-notch production skills. In this blog post, we'll take you behind the scenes of the making of an effective investment banking explainer video for customer education. 1. Research and Planning: The first step in creating an effective explainer video is to do your research. This means understanding the target audience, the key messages you want to convey, and the best way to present that information. In the case of investment banking, this might involve understanding common customer pain points, explaining the various services offered by investment banks, and highlighting the benefits of working with them. 2. Scriptwriting: Once you have a clear understanding of your key messages, it's time to start writing the script. The script is the backbone of any explainer video, so it's important to get it right. It should be concise, engaging, and easy to understand. Avoid using jargon or technical language that might confuse the viewer. 3. Storyboarding: With the script in hand, it's time to create a storyboard. A storyboard is a visual representation of how the video will flow, including the visual elements, animations, and transitions. This step is crucial for ensuring that the video is both informative and engaging. 4. Voiceover and Animation: Once the storyboard is approved, it's time to bring the video to life. This involves recording the voiceover, creating the animations, and adding any necessary visual elements. The voiceover should be clear, professional, and engaging, while the animations should be visually appealing and easy to follow. 5. Editing and Final Touches: The final step in creating an effective explainer video is to edit and add any final touches. This might involve adding music, sound effects, or subtitles, as well as ensuring that the video is polished and professional. In conclusion, creating an effective investment banking explainer video for customer education requires careful research, planning, and execution. By following the steps outlined in this blog post, you can create a video that not only educates your customers but also engages and inspires them to take action.