Building a Content Calendar Around Mortgage Brokers Explainer Videos for Consistent Customer Education

In the competitive world of mortgage brokering, it is essential for professionals to stand out and provide value to their customers. One effective way to do this is through the use of explainer videos, which can help educate customers on the intricacies of the mortgage process and make informed decisions. To ensure consistent customer education, it is important for mortgage brokers to build a content calendar around their explainer videos. By planning out and organizing their video content in advance, brokers can strategically deliver valuable information to their audience and establish themselves as trusted resources in the industry. When creating a content calendar for explainer videos, brokers should consider the following: 1. Identify key topics: Start by identifying the key topics that customers may have questions about, such as the mortgage application process, different types of loans, and tips for improving credit scores. By addressing these common concerns, brokers can provide relevant and helpful information to their audience. 2. Plan out video release schedule: Once the topics have been identified, brokers should plan out a schedule for releasing their explainer videos. This could be a weekly or monthly release schedule, depending on the broker's resources and audience preferences. Consistency is key in building trust and credibility with customers. 3. Promote videos across multiple channels: To reach a wider audience and maximize the impact of their explainer videos, brokers should promote them across multiple channels, such as social media, email newsletters, and their website. By sharing their videos on different platforms, brokers can increase their visibility and attract new customers. 4. Gather feedback and adjust content: After releasing their explainer videos, brokers should gather feedback from customers and adjust their content accordingly. This could involve addressing common questions or concerns raised by customers, or exploring new topics based on customer feedback. By building a content calendar around their explainer videos, mortgage brokers can provide consistent customer education and establish themselves as industry experts. By planning out their video content in advance, brokers can deliver valuable information to their audience and differentiate themselves from the competition.