How to Update and Repurpose Older Explainer Videos for Mortgage Brokers

In today's digital age, video content is king. And for mortgage brokers looking to attract and engage clients, explainer videos can be a powerful tool. But what happens when your older explainer videos start to feel outdated or no longer resonate with your target audience? The good news is that you don't have to start from scratch. With a few simple updates and tweaks, you can repurpose your older explainer videos to make them fresh, relevant, and effective once again. Here are some tips on how to update and repurpose older explainer videos for mortgage brokers: 1. Update the information: Mortgage rates, regulations, and trends are constantly changing. Make sure your explainer videos reflect the most current information and statistics to provide value to your audience. 2. Improve the visuals: If your older videos look outdated or low-quality, consider updating the visuals with new graphics, animations, or footage. This will help to grab viewers' attention and keep them engaged. 3. Add a personal touch: Inject some personality into your videos by featuring a spokesperson or team member who can speak directly to your audience. This will help to build trust and rapport with potential clients. 4. Optimize for mobile: With more and more people watching videos on their smartphones, it's important to ensure that your explainer videos are optimized for mobile viewing. Make sure they are easily accessible and look great on smaller screens. 5. Incorporate client testimonials: If you have received positive feedback from satisfied clients, consider including their testimonials in your explainer videos. This social proof can help to build credibility and trust with potential clients. By taking the time to update and repurpose your older explainer videos, you can breathe new life into your content marketing strategy and attract more clients to your mortgage brokerage. So don't let your older videos gather dust – give them a makeover and watch your business grow.