How to Update and Repurpose Older Explainer Videos for Neurology Clinic

Are you a neurology clinic looking to update your marketing strategy? Explainer videos can be a powerful tool to educate and engage your audience. However, as time goes by, these videos can become outdated and lose their effectiveness. In this blog post, we will explore how you can update and repurpose your older explainer videos for your neurology clinic. 1. Assess the current state of your videos: Begin by reviewing your existing explainer videos. Look for any outdated information, old visuals, or changes in your services and approach. Identify the key areas that need updating and repurposing. 2. Identify the purpose and target audience: Determine the primary goal of each video. Is it to educate patients about a specific neurological condition? Or perhaps it aims to explain a particular treatment or procedure? Understanding the purpose will help you tailor the content accordingly. Additionally, identify your target audience to ensure your updated videos resonate with them. 3. Update the script and content: Start by revisiting the script of your old videos. Update any medical information, statistics, or research findings that may have changed. Ensure the language used is clear, concise, and easily understandable by patients from various backgrounds. Consider adding new sections or removing outdated ones to keep the content relevant. 4. Enhance the visuals and graphics: Visuals play a crucial role in capturing viewers' attention. If your old explainer videos lack engaging visuals or use outdated graphics, it's time for an upgrade. Consider incorporating animated graphics, charts, or diagrams to make the video more visually appealing. Ensure the visuals align with your clinic's branding and maintain a consistent look and feel across all videos. 5. Incorporate patient testimonials and success stories: One powerful way to update and repurpose your older explainer videos is to include patient testimonials and success stories. These stories humanize your clinic and help potential patients connect on a deeper level. Interview satisfied patients and record their experiences to add credibility to your videos. 6. Optimize for different platforms and devices: In today's digital age, people consume content on various platforms and devices. Make sure your updated explainer videos are optimized for different platforms such as your website, social media channels, and mobile devices. Consider creating shorter versions or teaser videos for social media platforms to capture attention quickly. 7. Promote and distribute your updated videos: Once you have updated and repurposed your explainer videos, it's essential to promote them effectively. Share the videos on your website, blog, social media channels, and email newsletters. Consider running targeted ad campaigns to reach a wider audience. Monitor the performance of your videos and gather feedback to make further improvements if needed. By following these steps, you can breathe new life into your older explainer videos for your neurology clinic. Remember, updating and repurposing your content shows your commitment to providing accurate and up-to-date information to your patients. Stay relevant, engage your audience, and showcase your expertise through refreshed explainer videos.