How to Update and Repurpose Older Explainer Videos for Occupational Therapy Clinic

Are you an occupational therapy clinic looking to update your marketing strategy? Have you considered repurposing your older explainer videos? In this blog post, we will discuss how you can update and repurpose your older explainer videos to attract more clients and enhance your occupational therapy clinic's online presence. 1. Assess your current video content: The first step is to evaluate your existing explainer videos. Determine which videos are outdated or no longer align with your clinic's current branding or services. Make a list of videos that need updating or repurposing. 2. Identify areas for improvement: Once you have identified the videos that need updating, assess what aspects need improvement. This could include content, visuals, audio quality, and overall message. Analyze feedback from previous viewers or consider conducting surveys to gather insights on what could be enhanced. 3. Rewrite and update video scripts: After assessing the areas that need improvement, rewrite the video scripts to ensure they accurately represent your current services, values, and brand identity. Focus on creating engaging and informative content that educates potential clients about the benefits of occupational therapy and the unique services your clinic offers. 4. Enhance visuals and graphics: Outdated visuals can make your videos appear unprofessional. Invest in high-quality graphics and imagery that align with your clinic's brand. Consider incorporating animations or infographics to make the content visually appealing and easier to understand. Pay attention to color schemes, fonts, and overall aesthetics to create a visually cohesive experience. 5. Improve audio quality: Poor audio can distract viewers and diminish the impact of your message. Ensure that the audio is clear, audible, and free from background noises. Invest in a good quality microphone and consider using background music to enhance the overall viewer experience. 6. Optimize for search engines: To maximize the reach of your updated explainer videos, optimize them for search engines. Conduct keyword research to identify relevant and commonly searched terms in the occupational therapy field. Incorporate these keywords in your video titles, descriptions, and tags to improve visibility on platforms like YouTube and Vimeo. 7. Repurpose for different platforms: Once you have updated your explainer videos, consider repurposing them for different platforms. Shorter clips or snippets can be shared on social media platforms like Facebook, Instagram, or Twitter to attract a wider audience. You can also create blog posts or articles based on the video content to drive traffic to your clinic's website. 8. Monitor and analyze performance: After implementing these changes, regularly monitor the performance of your updated explainer videos. Track metrics such as views, engagement, and conversion rates. This information will help you understand which videos are resonating with your target audience and guide future improvements. By updating and repurposing your older explainer videos, you can effectively promote your occupational therapy clinic and reach a wider audience. Keep in mind that consistency and quality are key to maintaining a strong online presence. Stay up-to-date with evolving trends and continuously enhance your video content to stay ahead of the competition.