How to Update and Repurpose Older Explainer Videos for Oncology Clinic

How to Update and Repurpose Older Explainer Videos for Oncology Clinic Explainer videos have become an increasingly popular tool for communication in the healthcare industry. They are concise, visually engaging, and can effectively convey complex information to patients and their families. However, as time passes, these videos may become outdated due to advancements in medical treatments, changes in protocols, or the need for a fresh look. In this blog post, we will discuss how oncology clinics can update and repurpose their older explainer videos to ensure they remain relevant and impactful. 1. Assessing the Need for Updates: The first step in updating older explainer videos is to assess their current relevance and accuracy. Identify the specific areas where the information may be outdated or incomplete. This may involve consulting with healthcare professionals, reviewing recent research, or seeking feedback from patients and their families. By carefully evaluating the content, you can determine which aspects of the video need to be revised or replaced. 2. Collaborate with Oncology Experts: To ensure the accuracy and effectiveness of the updated videos, it is crucial to collaborate with oncology experts. Consult with healthcare professionals, including oncologists, nurses, and researchers, to gather the most up-to-date information related to treatments, procedures, and protocols. Their expertise will ensure that the videos are accurate, informative, and aligned with the latest standards of care. 3. Revise Scripts and Storyboards: Once you have gathered the necessary information, it's time to revise the scripts and storyboards of the older explainer videos. Update the language, statistics, and terminology to reflect current practices and advancements in oncology. Ensure that the content is easy to understand for patients and their families, avoiding medical jargon as much as possible. Additionally, consider incorporating patient testimonials or success stories to provide a human touch to the videos. 4. Enhance Visuals and Graphics: An outdated visual style can make a video appear unprofessional and less appealing to viewers. Consider refreshing the visuals and graphics to align with current design trends and maintain audience engagement. Utilize high-quality animations, illustrations, and infographics to explain complex concepts visually. Pay attention to color schemes, typography, and overall aesthetics to create an attractive and modern look. 5. Optimize for Multiple Platforms: Repurposing older explainer videos also involves optimizing them for multiple platforms. Consider adapting the videos to be shared on various channels such as websites, social media platforms, and waiting room displays. Take into account the specific requirements of each platform, including aspect ratios, video length, and captioning for accessibility. By doing so, you can maximize the reach and impact of the updated videos. 6. Gather Feedback and Iterate: After updating and repurposing the explainer videos, it is essential to gather feedback from patients, healthcare professionals, and other stakeholders. Their input will help identify any areas that may still require improvement or clarification. Take this feedback into account and iterate on the videos accordingly, ensuring that they resonate with the intended audience and effectively communicate the desired information. Conclusion: Updating and repurposing older explainer videos for oncology clinics is a valuable strategy to ensure that patients and their families receive accurate and relevant information. By assessing the need for updates, collaborating with oncology experts, revising scripts and storyboards, enhancing visuals and graphics, optimizing for multiple platforms, and gathering feedback, clinics can create impactful videos that empower patients, improve understanding, and provide a positive healthcare experience.