How to Update and Repurpose Older Explainer Videos for Pediatrics Clinic

How to Update and Repurpose Older Explainer Videos for Pediatrics Clinic In today's digital age, explainer videos have become an essential marketing tool for businesses, including healthcare providers like pediatrics clinics. Explainer videos help educate and engage potential patients, making it crucial for clinics to keep their video content up to date and relevant. However, constantly creating new videos can be time-consuming and costly. In this blog post, we will discuss how to update and repurpose older explainer videos for a pediatrics clinic, ensuring the content remains effective and impactful. 1. Evaluate Existing Videos: The first step in updating and repurposing older explainer videos is to assess their current relevance and effectiveness. Determine if the content is still accurate, if the visuals are appealing, and if the overall message aligns with the clinic's current goals. Identify areas that require improvement or updating, such as outdated statistics or medical information. 2. Identify Target Audience and Goals: Before proceeding with any updates, it is crucial to clearly define the target audience and the specific objectives of the videos. Consider the age group of the patients and their parents, their needs, and the clinic's unique selling points. This will help in tailoring the content to effectively communicate with the intended audience. 3. Refresh the Script: Review the existing script and make necessary edits to ensure it aligns with the clinic's current messaging. Update medical terminology, statistics, and any outdated information. Consider incorporating new advancements or treatments that the clinic offers. If needed, seek professional medical writing assistance to ensure accuracy and clarity. 4. Enhance Visuals and Graphics: Visual appeal is vital for making a lasting impression on viewers. Consider updating the video's graphics, animations, and overall design to match current trends and maintain a modern look. Incorporate the clinic's branding elements, such as logos and color schemes, to reinforce brand recognition. If budget allows, consider hiring a professional animator or graphic designer to elevate the video's visual quality. 5. Add Testimonials and Success Stories: To build trust and credibility, include testimonials and success stories from satisfied patients and their parents. These personal experiences can help potential patients relate to the clinic and showcase the positive impact it has had on the community. Update these testimonials regularly to showcase the clinic's ongoing success. 6. Optimize for Various Platforms: To maximize the reach of the updated explainer videos, ensure they are optimized for various platforms. Consider adapting the videos for different social media channels, such as YouTube, Facebook, or Instagram. Create shorter snippets or teasers that can be shared on social media to generate interest and drive traffic to the full-length video on the clinic's website. 7. Promote and Measure Results: Once the updated explainer videos are ready, it is essential to promote them effectively. Share them on the clinic's website, social media platforms, and email newsletters. Monitor the video's performance using analytics tools to measure engagement and viewership. Use this data to identify areas for improvement and make necessary adjustments to future video updates. Conclusion: Updating and repurposing older explainer videos for a pediatrics clinic is a cost-effective way to ensure the content remains relevant and impactful. By evaluating existing videos, identifying the target audience, and refreshing the script and visuals, clinics can maintain an engaging online presence. By incorporating testimonials, optimizing for various platforms, and measuring results, clinics can effectively educate and engage potential patients, ultimately building trust and increasing patient acquisition.