How to Update and Repurpose Older Explainer Videos for Physical Rehabilitation Clinic

How to Update and Repurpose Older Explainer Videos for Physical Rehabilitation Clinic Explainer videos have become an essential tool for businesses to effectively communicate their products or services. In the field of physical rehabilitation, these videos play a crucial role in educating patients about various treatments and procedures. However, as time goes on, older explainer videos may become outdated or lose their impact. In this blog post, we will explore how physical rehabilitation clinics can update and repurpose their older explainer videos to ensure they remain relevant and effective. 1. Assess the Existing Explainer Videos: Start by reviewing your current library of explainer videos. Identify which videos need updating or repurposing based on their content, visual quality, and overall relevance. Consider the treatment techniques, technology, or equipment that may have changed since the original video was created. 2. Evaluate the Content: Determine if the existing content is still accurate and aligned with your clinic's current practices. Make note of any outdated terminology, techniques, or statistics that need to be revised. Consult with your healthcare professionals to ensure the information presented in the videos is up to date and reflects the latest research and best practices. 3. Enhance the Visuals: Visual appeal is crucial in keeping viewers engaged. Update the visuals by incorporating modern graphics, animations, and high-definition images. Consider adding real-life patient testimonials or success stories to make the videos more relatable and inspiring. Ensure the video's color palette, fonts, and overall design reflect your clinic's branding. 4. Shorten and Simplify: Most explainer videos are most effective when they are concise and to the point. Review the existing videos and identify areas where the content can be simplified or condensed without compromising the message. Shorter videos are more likely to be watched in their entirety, ensuring maximum engagement from your audience. 5. Add Subtitles and Translations: To cater to a wider audience, consider adding subtitles or translations to your updated explainer videos. This will make the videos accessible to individuals with hearing impairments or those who speak different languages. Utilize online tools or professional services to ensure accurate translations and subtitles. 6. Optimize for Different Platforms: Repurpose your updated explainer videos to suit various platforms and social media channels. Consider creating shorter, teaser versions for platforms like Instagram, while longer versions can be shared on YouTube or your clinic's website. Customizing the videos for different platforms increases their reach and engagement potential. 7. Promote and Share: Once the updated explainer videos are ready, it's time to promote and share them. Create a dedicated page on your website where patients can easily access all the videos. Share the videos on your clinic's social media accounts, email newsletters, and other relevant platforms. Encourage patients to share the videos with their friends and family, expanding your clinic's reach. Conclusion: Updating and repurposing older explainer videos for a physical rehabilitation clinic is a proactive approach to keep patients informed and engaged. By assessing and enhancing the content and visuals, shortening the videos, adding subtitles, optimizing for different platforms, and actively promoting them, your clinic can ensure that patients are receiving accurate and up-to-date information in an engaging and accessible format. Stay ahead of the curve by regularly reviewing and updating your explainer videos to maintain their effectiveness and maximize patient satisfaction.