Building a Content Calendar Around Physical Therapy Clinic Explainer Videos for Consistent Customer Education

Are you a physical therapy clinic looking to enhance your customer education efforts? Look no further than incorporating explainer videos into your content calendar! In this blog post, we will discuss the benefits of using explainer videos and how to build a content calendar around them for consistent customer education. 1. The Power of Explainer Videos Explainer videos are short, engaging videos that explain complex topics in a simple and visual manner. They have become increasingly popular in various industries, including healthcare, due to their ability to effectively communicate information. Here's why you should consider using explainer videos in your physical therapy clinic: - Visual Learning: Many people are visual learners, and videos allow them to better understand and retain information compared to text-based content alone. Explainer videos can visually demonstrate exercises, techniques, and treatment options, making it easier for patients to follow along and comprehend. - Increased Engagement: Videos are more engaging than written content, capturing viewers' attention and increasing their likelihood of watching until the end. By incorporating explainer videos into your content calendar, you can effectively educate your customers while keeping them interested and involved in their rehabilitation journey. - Simplifying Complex Information: Physical therapy can involve complex concepts and medical terminology. Explainer videos simplify these topics by breaking them down into easily understandable visuals and narratives. This helps patients grasp the information more easily and ensures they are fully informed about their treatment options. 2. Building a Content Calendar Now that you understand the benefits of explainer videos, let's explore how to build a content calendar around them for consistent customer education: - Define Your Objectives: Start by identifying the key topics and objectives you want to cover in your explainer videos. These could range from specific exercises for various conditions to general information about your clinic's services. Align these objectives with your customers' needs and pain points to provide them with valuable content. - Determine the Frequency: Decide how often you want to release new explainer videos. Consider factors such as your clinic's capacity, the complexity of the topics, and your customers' preferences. Aim for a regular schedule, whether it's weekly, bi-weekly, or monthly, to maintain consistency and keep your customers engaged. - Plan Your Topics: Once you have established the frequency, outline the topics you will cover in each video. Ensure a mix of general education and specific exercises or techniques to cater to different customer needs. You can also consider creating a series of videos on a particular topic to provide comprehensive information. - Create a Production Timeline: To ensure timely delivery of your explainer videos, create a production timeline that includes scriptwriting, storyboarding, filming, editing, and publishing. Allocate sufficient time for each stage, and consider involving your physical therapists or subject matter experts to provide accurate information. - Promote and Measure: Don't forget to promote your explainer videos across your marketing channels, such as social media, newsletters, and your clinic's website. Track engagement metrics, such as views, likes, comments, and shares, to gauge the effectiveness of your content and make improvements over time. By building a content calendar around explainer videos, you can consistently educate your customers, enhance their understanding of physical therapy, and establish your clinic as a trusted source of information. Start planning today, and reap the benefits of this engaging and informative content format!