How to Update and Repurpose Older Explainer Videos for Plastic Surgery Clinic

How to Update and Repurpose Older Explainer Videos for Plastic Surgery Clinic In this digital era, explainer videos have become an essential marketing tool for businesses across various industries. For plastic surgery clinics, explainer videos can effectively educate and engage potential clients, providing them with valuable information about procedures and services offered. However, as trends and technologies evolve, it is crucial to update and repurpose older explainer videos to ensure relevance and maintain a competitive edge. In this blog post, we will explore strategies to update and repurpose older explainer videos for a plastic surgery clinic, helping you reach your target audience effectively. 1. Assess the Existing Videos: Before diving into the process of updating and repurposing your older explainer videos, it's essential to assess their current state. Evaluate their content, quality, and relevance to identify areas that require improvement. This step will provide a clear understanding of what needs to be updated and repurposed. 2. Identify Outdated Information: The field of plastic surgery is continuously evolving, with new techniques, procedures, and trends emerging. Identify any outdated information in your existing explainer videos and ensure they are updated with the latest facts and developments. This will help establish your clinic as a trusted source of up-to-date information, instilling confidence in potential clients. 3. Enhance Visuals and Audio: Over time, video production standards and technologies improve, resulting in higher quality visuals and audio. Consider updating your older explainer videos with improved visuals, such as high-definition footage and graphics, to enhance the overall experience. Additionally, ensure the audio is clear and of high quality, allowing viewers to understand the information effectively. 4. Incorporate Testimonials and Before/After Footage: One powerful way to update and repurpose older explainer videos is by incorporating testimonials from satisfied clients. Testimonials add credibility and provide social proof of your clinic's expertise. Additionally, including before/after footage of successful procedures can showcase the transformative results your clinic can achieve. 5. Optimize for SEO: To maximize the reach of your updated explainer videos, it is crucial to optimize them for search engine optimization (SEO). Conduct keyword research to identify relevant terms potential clients might use to search for plastic surgery clinics. Incorporate these keywords strategically in the video titles, descriptions, and tags to improve visibility and organic search rankings. 6. Repurpose Videos for Different Platforms: To expand your online presence and reach a wider audience, consider repurposing your updated explainer videos for different platforms. Create shorter snippets or teasers for social media platforms like Instagram, Facebook, and Twitter. This way, you can capture the attention of potential clients who prefer consuming content on these platforms. 7. Utilize Closed Captions and Translations: To cater to a diverse audience, consider adding closed captions or translations to your updated explainer videos. Closed captions make your content accessible to those with hearing impairments, while translations allow you to reach clients who speak different languages. This inclusivity can significantly expand your potential client base. Conclusion: Updating and repurposing older explainer videos for your plastic surgery clinic is a strategic move to stay relevant and engage your target audience effectively. By assessing, updating, and enhancing the content, visuals, and audio, you can maintain a competitive edge in the dynamic field of plastic surgery. Additionally, optimizing for SEO and repurposing videos for various platforms will help expand your reach and attract potential clients. Embrace the power of video marketing to showcase your clinic's expertise and establish credibility in the highly competitive plastic surgery industry.