How to Update and Repurpose Older Explainer Videos for Podiatry Clinic

Are you a podiatry clinic looking to update your marketing strategy? One effective way to engage your audience and showcase your expertise is through explainer videos. Explainer videos are a great tool for educating and informing potential patients about various podiatry treatments and services. However, as technology and audience preferences evolve, it's essential to keep your videos up to date and repurpose them to ensure they remain relevant and impactful. In this blog post, we will discuss how to update and repurpose older explainer videos for your podiatry clinic. 1. Evaluate the Current Content: Start by reviewing your existing explainer videos. Assess the quality, accuracy, and relevance of the information presented. Identify any outdated statistics, treatments, or services. Determine which videos are still useful and which need improvement or complete revamping. 2. Update the Script: Once you have identified the videos that need updating, focus on revising the script. Research the latest advancements in podiatry treatments, techniques, and technologies. Incorporate this new information into the script to ensure your videos are current and informative. Also, consider including any new services or procedures your clinic offers. 3. Enhance Visuals and Graphics: To make your videos visually appealing, consider updating the graphics and visuals. Use high-resolution images and animations to demonstrate podiatry procedures effectively. Incorporate your clinic's branding elements to maintain consistency across your marketing efforts. This will ensure that your videos align with your overall brand image. 4. Optimize for Mobile Viewing: In today's mobile-centric world, it's crucial to optimize your videos for mobile viewing. Repurpose your older videos to fit mobile screens and ensure they are compatible with different devices and platforms. Consider using subtitles or closed captions to make your videos accessible to a wider audience. 5. Add Testimonials: Adding patient testimonials to your explainer videos can significantly enhance their impact. Reach out to satisfied patients who have benefited from your services and ask if they would be willing to share their experiences on camera. These testimonials will provide social proof and build trust among potential patients. 6. Utilize SEO Best Practices: To maximize the visibility of your updated videos, apply SEO best practices. Conduct keyword research to identify relevant and frequently searched terms related to podiatry. Incorporate these keywords into your video titles, descriptions, and tags. This will help improve your search engine rankings and increase the visibility of your videos on platforms like YouTube. 7. Share on Multiple Platforms: Once your videos are updated and optimized, it's time to share them across various platforms. Aside from hosting them on your website, consider uploading them to video-sharing platforms like YouTube, Vimeo, and social media platforms such as Facebook and Instagram. This will help expand your reach and attract a wider audience. Repurposing and updating older explainer videos is a cost-effective way to keep your marketing strategy fresh and engaging. By following these steps, you can ensure your podiatry clinic remains at the forefront of patient education and continues to attract new clients. So, dust off those old videos, give them a makeover, and watch your clinic's online presence thrive!