Explainer videos are a great tool for businesses to showcase their products or services in a concise and engaging way. However, as time goes on, these videos can become outdated or no longer reflect the current state of your business. If you have an older explainer video for your pressure washing business that you feel could use a refresh, don't worry! In this blog post, we'll discuss how to update and repurpose older explainer videos for pressure washing.
1. Evaluate the current video: The first step in updating an older explainer video is to take a close look at the existing video. Identify any outdated information, visuals, or messaging that no longer align with your current branding or services. Make note of what elements need to be updated or replaced.
2. Update the script: Once you've identified areas that need updating, rewrite the script to reflect your current services, offerings, and branding. Make sure the messaging is clear, concise, and engaging for your target audience.
3. Refresh visuals and animations: If your older explainer video features outdated visuals or animations, consider updating them to better reflect your current branding and services. This could involve creating new animations, incorporating new graphics, or updating the color scheme to match your current branding.
4. Add new footage: If your pressure washing business has expanded or added new services since the original video was created, consider incorporating new footage to showcase these offerings. This can help give viewers a more comprehensive understanding of what your business has to offer.
5. Optimize for mobile: With more people consuming video content on mobile devices, it's important to ensure that your updated explainer video is optimized for mobile viewing. Make sure the video is easily accessible and plays smoothly on all devices.
6. Share on social media: Once you've updated and repurposed your explainer video, don't forget to share it on your social media channels to reach a wider audience. Use relevant hashtags and captions to attract viewers and drive engagement.
By following these steps, you can breathe new life into your older explainer video for your pressure washing business and effectively showcase your current services and offerings to potential customers. So don't let your old video gather dust – update and repurpose it today!