Explainer Video Case Studies: What Worked for Primary & Secondary Schools and Why
In recent years, explainer videos have become a popular tool for schools looking to engage students, parents, and staff members. These short, engaging videos are a great way to communicate important information in a visual and easily digestible format. But what makes a successful explainer video for primary and secondary schools, and why do they work so well?
Let's take a look at some case studies to see what has worked for schools in the past.
Case Study 1: Jones Elementary School
Jones Elementary School wanted to create an explainer video to introduce their new school mascot and promote school spirit among students. They decided to use a mix of animation and live-action footage to create a fun and engaging video that would appeal to their young audience. The video was shared on social media and played during morning announcements, and the response was overwhelmingly positive. Students were excited to meet the new mascot and showed increased school spirit at events and games.
What worked: Using a mix of animation and live-action footage allowed Jones Elementary School to create a visually appealing video that captured the attention of their young audience. The fun and engaging tone of the video also helped to generate excitement among students.
Case Study 2: Smith High School
Smith High School wanted to create an explainer video to inform parents about their new grading system and how it would impact their child's education. They decided to focus on clear and concise information delivery, using simple animations and infographics to help parents understand the changes. The video was shared on the school website and social media channels, and parents appreciated the straightforward explanation of the new grading system.
What worked: Smith High School's focus on clear and concise information delivery helped parents understand the changes to the grading system quickly and easily. Using simple animations and infographics made the information more accessible and helped parents feel informed and empowered.
In conclusion, explainer videos can be a powerful tool for primary and secondary schools to communicate important information in a visual and engaging way. By using a mix of animation, live-action footage, and clear and concise information delivery, schools can create successful explainer videos that resonate with their target audience. If you're looking to improve communication and engagement at your school, consider creating an explainer video to get your message across effectively.