Explainer Videos and the Primary & Secondary Schools Buyer’s Journey: A Strategic Guide

In today's digital age, educational institutions are constantly looking for innovative ways to engage with their students and parents. One effective method that has been gaining popularity in the education sector is the use of explainer videos. These short, animated videos are a powerful tool for explaining complex concepts and information in a simple and engaging way. Explainer videos can be used in a variety of ways in primary and secondary schools to enhance the buyer's journey. From attracting prospective students and parents to onboarding new families and keeping current ones informed, these videos can play a crucial role in the overall marketing and communication strategy of a school. At the beginning of the buyer's journey, explainer videos can be used to create awareness and generate interest in the school. By showcasing the school's unique selling points, such as its academic programs, extracurricular activities, and facilities, these videos can help attract prospective families and encourage them to learn more about the school. Once a family has shown interest in the school, explainer videos can be used to provide more detailed information about the admissions process, tuition fees, and other important aspects of enrolling in the school. These videos can help answer common questions and address any concerns that prospective families may have, ultimately facilitating the decision-making process. After a family has enrolled in the school, explainer videos can continue to play a valuable role in keeping them informed and engaged. These videos can be used to provide updates on school events, showcase student achievements, and promote upcoming activities, helping to strengthen the school's relationship with its families and build a sense of community. In conclusion, explainer videos are a versatile and effective tool that can be used strategically throughout the buyer's journey in primary and secondary schools. By leveraging the power of visual storytelling, schools can enhance their marketing efforts, improve communication with families, and ultimately create a more engaging and positive experience for all stakeholders involved.