From Concept to Launch: The Public Services and Non-Profit Explainer Video Production Timeline

Explainer videos have become a powerful tool for public services and non-profit organizations to communicate their message effectively to their target audience. These short, engaging videos are a great way to explain complex concepts, showcase projects, and inspire action from viewers. However, creating an explainer video from concept to launch can be a daunting task. There are many moving parts involved in the production process, and it's important to have a clear timeline in place to ensure everything goes smoothly. In this blog post, we will walk you through the public services and non-profit explainer video production timeline, from the initial concept to the final launch. 1. Concept development (1-2 weeks): The first step in creating an explainer video is to develop a concept that effectively communicates your message. This involves brainstorming ideas, researching your target audience, and crafting a script that clearly conveys the information you want to share. 2. Storyboarding (1 week): Once the concept is finalized, the next step is to create a storyboard that outlines the visual elements of the video. This includes sketches of each scene, descriptions of the action, and any dialogue or voiceover that will be included. 3. Design and animation (2-4 weeks): With the storyboard in hand, it's time to bring the video to life through design and animation. This step involves creating the visual elements of the video, including characters, backgrounds, and any text or graphics that will be included. 4. Voiceover and sound design (1-2 weeks): While the design and animation are being completed, it's important to work on the voiceover and sound design for the video. This includes hiring a voice actor to record the script, as well as adding music and sound effects to enhance the overall viewing experience. 5. Editing and revisions (1-2 weeks): Once all of the visual and audio elements are in place, the final step is to edit the video and make any necessary revisions. This may involve cutting down the length of the video, tweaking the animation, or adjusting the sound levels to ensure everything flows smoothly. 6. Launch (1 week): Finally, it's time to launch your explainer video and share it with your target audience. This may involve posting it on your website, sharing it on social media, or sending it out to your email list. Be sure to track the performance of the video and make any necessary adjustments to improve its effectiveness. By following this public services and non-profit explainer video production timeline, you can create a high-quality video that effectively communicates your message and inspires action from viewers. Remember, the key to a successful explainer video is to keep it concise, engaging, and informative. Good luck!