How to Update and Repurpose Older Explainer Videos for Public Services and Non-Profit

In today's digital age, video content is more important than ever in getting your message across to your audience. For public services and non-profit organizations, explainer videos are a powerful tool for educating and engaging with the community. However, as technology and trends evolve, it's essential to update and repurpose older explainer videos to ensure they remain relevant and effective. Here are some tips on how to update and repurpose older explainer videos for public services and non-profits: 1. Assess the current relevance: Start by reviewing your existing explainer videos to determine if they are still accurate and up-to-date. Make note of any information that may have changed or become outdated since the video was originally created. 2. Identify areas for improvement: Once you have assessed the current relevance of your videos, identify any areas that may need updating or improvement. This could include outdated statistics, changes in policies or procedures, or a shift in messaging that better aligns with your organization's current goals. 3. Refresh the visuals: One of the easiest ways to update an older explainer video is by refreshing the visuals. Consider adding new graphics, animations, or footage to give the video a more modern and engaging look. 4. Update the script: If the information in your video is still accurate but the script feels outdated, consider updating the voiceover or on-screen text to reflect a more current tone or style. 5. Repurpose for different platforms: Once you have updated your explainer video, consider repurposing it for different platforms. For example, you could create shorter versions for social media, or add subtitles for accessibility. 6. Measure the impact: After updating and repurposing your explainer videos, be sure to measure their impact to determine if the changes have been effective. Use analytics to track views, engagement, and any changes in audience behavior. By following these tips, you can ensure that your older explainer videos remain relevant and effective for public services and non-profit organizations. Updating and repurposing your video content is a cost-effective way to maximize the reach and impact of your message in today's digital landscape.