Public transit agencies often struggle to effectively communicate important information to riders. One popular solution to this problem is the use of explainer videos. These short, engaging videos can quickly and easily convey key information about routes, schedules, and fares to riders. However, when it comes to creating explainer videos for public transit, there are two main styles to consider: interactive and passive.
Interactive explainer videos allow viewers to actively engage with the content. This can include things like clickable buttons, quizzes, and other interactive elements that require the viewer to participate in order to receive information. Interactive videos can be a great way to keep viewers engaged and make the information more memorable. For public transit agencies, this can mean creating videos that allow riders to plan their route, check schedules, and even purchase tickets directly from the video.
On the other hand, passive explainer videos are more traditional in nature. These videos simply present information to the viewer without requiring any action on their part. While passive videos may not be as engaging as interactive ones, they can still be effective in communicating important information to riders. For public transit agencies, this could mean creating videos that explain how to use specific features of the transit system, such as fare gates or ticket vending machines.
When deciding between interactive and passive explainer videos for public transit, there are a few key factors to consider. First, think about your target audience. If your riders are tech-savvy and likely to engage with interactive content, then an interactive video may be the way to go. However, if your riders are more traditional or may not have access to the necessary technology, a passive video may be more appropriate.
Additionally, consider the complexity of the information you need to convey. If you have a lot of detailed information that riders need to understand, an interactive video may be better suited to breaking it down into more digestible chunks. However, if the information is relatively straightforward, a passive video may be sufficient.
Overall, both interactive and passive explainer videos can be effective tools for public transit agencies looking to communicate important information to riders. By considering your target audience and the complexity of the information you need to convey, you can choose the style that best fits your needs. Whether you opt for interactive or passive, explainer videos are a great way to keep riders informed and engaged with your transit system.