Step-by-Step Process: Creating Your First Explainer Video for Public Transit to Educate Customers

In today's fast-paced world, it's more important than ever for public transit agencies to effectively communicate with their customers. One way to do this is through the use of explainer videos, which can help educate passengers about new services, policies, and more. If you're looking to create your first explainer video for public transit, you're in the right place. In this step-by-step guide, we'll walk you through the process of creating an engaging and informative video that will help keep your customers informed and engaged. Step 1: Define Your Message Before you start creating your explainer video, it's important to clearly define the message you want to convey. Are you introducing a new route or service? Do you want to educate customers about safety procedures or etiquette on public transit? Whatever the message may be, make sure it's clear and concise before moving on to the next step. Step 2: Write a Script Once you have your message defined, it's time to write a script for your explainer video. Keep it short and to the point, and make sure to use language that is easy for all passengers to understand. Consider including a mix of visuals and text to keep viewers engaged throughout the video. Step 3: Create a Storyboard A storyboard is a visual representation of your video, showing each scene and how it will flow together. This can be as simple as a series of sketches or as detailed as a full-color illustration. Use the storyboard to plan out the visuals and pacing of your video before moving on to the next step. Step 4: Gather Your Materials Now that you have your script and storyboard in place, it's time to gather the materials you'll need to create your explainer video. This may include images, graphics, video clips, and voiceover recordings. Make sure to choose visuals that are relevant to your message and will help keep viewers engaged. Step 5: Edit and Produce With all of your materials gathered, it's time to put it all together and produce your explainer video. Use video editing software to bring your storyboard to life, adding in visuals, text, and any other elements you've gathered. Make sure to keep the video short and engaging, and consider adding music or sound effects to enhance the overall experience. Step 6: Share Your Video Once your explainer video is complete, it's time to share it with your customers. Consider posting it on your website, social media channels, or even playing it on screens at bus stops or transit stations. Encourage feedback from customers and use it to improve future videos. Creating an explainer video for public transit may seem daunting, but by following these steps, you can create an engaging and informative video that will help educate your customers and keep them informed about all your services. So what are you waiting for? Get started on your first explainer video today!