How to Update and Repurpose Older Explainer Videos for Resorts

Explainer videos are a powerful marketing tool for resorts, providing a visually engaging way to showcase amenities, activities, and accommodations to potential guests. However, as time passes, these videos can become outdated and lose their effectiveness. In this post, we'll explore how to update and repurpose older explainer videos for resorts to ensure they continue to attract and engage visitors. 1. Assess the Current Video: The first step in updating an older explainer video is to assess its current content, visuals, and messaging. Determine what aspects are still relevant and effective, and what elements need to be updated or replaced. 2. Refresh Visuals and Branding: One of the easiest ways to give an older explainer video a fresh look is to update the visuals and branding. Consider incorporating new footage, graphics, and animations that better reflect the resort's current amenities and offerings. Make sure to also update the branding elements, such as logos and color schemes, to maintain consistency with the resort's overall image. 3. Update Information and Features: If the resort has added new amenities, activities, or services since the original video was created, be sure to include them in the updated version. Highlight any new features that could appeal to potential guests and showcase the resort's ongoing commitment to providing a memorable experience. 4. Optimize for Mobile and Social Media: With the rise of mobile and social media consumption, it's important to optimize explainer videos for these platforms. Ensure that the updated video is mobile-friendly and easily shareable on social media channels to reach a wider audience. 5. Repurpose Content for Different Platforms: Once the updated explainer video is complete, consider repurposing the content for different platforms and formats. Create shorter snippets for social media posts, or turn the video into a series of shorter videos focusing on specific aspects of the resort. 6. Monitor Performance and Iterate: After updating and repurposing the explainer video, monitor its performance and gather feedback from viewers. Use analytics data to track engagement metrics and make adjustments as needed to improve the video's effectiveness. By following these steps, resorts can breathe new life into older explainer videos and continue to attract and engage guests with compelling visuals and messaging. Updating and repurposing these videos is a cost-effective way to showcase the best that a resort has to offer and keep guests coming back for more.