How to Update and Repurpose Older Explainer Videos for Rheumatology Clinic

How to Update and Repurpose Older Explainer Videos for Rheumatology Clinic Explainer videos have become an essential tool for businesses to engage with their audience and effectively communicate complex information. For rheumatology clinics, explainer videos can play a crucial role in educating patients about their conditions and treatment options. However, as time goes by, the information presented in these videos can become outdated or irrelevant. In this blog post, we will discuss the importance of updating and repurposing older explainer videos for a rheumatology clinic, along with some actionable tips on how to do it effectively. 1. Assess the Relevance: The first step in updating older explainer videos is to evaluate their current relevance. Medical knowledge and treatment options are constantly evolving, so it is important to ensure that the information presented in the videos is up-to-date. Identify any outdated statistics, treatment methods, or terminology that may have changed over time. 2. Review Patient Feedback: One of the valuable sources of insight for updating explainer videos is patient feedback. Analyze comments, emails, or reviews from patients to understand their concerns, questions, or areas where the current videos might be lacking information. This feedback will help you identify the gaps that need to be addressed in the updated videos. 3. Collaborate with Medical Professionals: To ensure accuracy and relevance, involve medical professionals in the update process. Seek their input on the latest treatments, research findings, and advancements in rheumatology. Their expertise will help you provide patients with the most accurate and reliable information. 4. Focus on Clarity and Simplicity: Explainer videos are meant to simplify complex medical concepts for patients. When updating older videos, ensure that the content is concise, easy to understand, and visually appealing. Use simple language, visuals, and animations to break down complicated information into digestible chunks. 5. Incorporate Patient Stories: Adding real-life patient stories to your updated explainer videos can create a strong emotional connection with the audience. Showcase success stories, testimonials, or personal experiences to inspire and motivate patients. This can help them feel more connected to the clinic and its services. 6. Optimize for Different Platforms: Consider repurposing the updated explainer videos for different platforms such as your clinic's website, social media channels, or waiting room screens. Each platform may require different video lengths or formats, so ensure that the videos are optimized accordingly for maximum reach and engagement. 7. Promote and Track Performance: Once the updated videos are ready, actively promote them across various channels. Share them on social media, embed them on your website, and include them in patient newsletters. Track the performance of the videos using analytics tools to measure engagement, views, and conversions. This data will help you understand which videos are resonating with your audience and make further improvements if needed. Conclusion: Updating and repurposing older explainer videos for a rheumatology clinic is an essential step in providing patients with accurate and relevant information. By assessing relevance, incorporating patient feedback, collaborating with medical professionals, and optimizing for different platforms, you can create engaging and informative videos that empower patients and enhance their overall experience with the clinic. Stay updated, embrace change, and continue to educate your patients through effective explainer videos.