From Concept to Launch: The Supermarkets Explainer Video Production Timeline

Have you ever wondered how those engaging explainer videos for supermarkets are created? The process of taking a concept all the way to launch can be complex, but it is an essential part of creating a successful marketing tool. In this blog post, we will walk you through the timeline of producing a supermarket explainer video, from concept to launch. 1. Concept Development (1-2 weeks): The first step in creating an explainer video is developing the concept. This involves brainstorming ideas, researching the target audience, and creating a script that effectively communicates the message of the supermarket. This process can take anywhere from 1 to 2 weeks, depending on the complexity of the video. 2. Storyboarding (2-3 weeks): Once the concept is finalized, the next step is to create a storyboard. This is a visual representation of how the video will flow, including the scenes, characters, and dialogue. The storyboard helps to ensure that everyone involved in the production process is on the same page and that the video will effectively communicate the message. 3. Animation and Design (4-6 weeks): After the storyboard is approved, the animation and design phase can begin. This is where the visuals for the video are created, including the characters, backgrounds, and any special effects. This process can take anywhere from 4 to 6 weeks, depending on the complexity of the animation. 4. Voiceover and Music (1-2 weeks): Once the animation is complete, the next step is to add the voiceover and music. This is an essential part of creating an engaging explainer video, as it helps to set the tone and mood of the video. This process usually takes 1 to 2 weeks, as it involves finding the right voiceover artist and selecting the perfect music. 5. Editing and Final Touches (1-2 weeks): The final step in the production timeline is editing and adding any final touches to the video. This includes adding any text overlays, transitions, and sound effects. This process usually takes 1 to 2 weeks, as it is important to ensure that the video is polished and ready for launch. 6. Launch (1 day): Finally, the explainer video is ready to be launched! This involves uploading the video to the supermarket's website, social media channels, and any other platforms where it will be shared. The launch is an exciting moment, as it marks the culmination of all the hard work that went into creating the video. In conclusion, creating a supermarket explainer video involves a detailed production timeline, from concept development to launch. By following this timeline and working with a talented production team, you can create a successful marketing tool that effectively communicates the message of the supermarket to its target audience.