Explainer Video Case Studies: What Worked for Tour Operators and Why

If you're a tour operator looking to boost your online presence and drive more bookings, one effective tool to consider is an explainer video. Explainer videos are short, engaging videos that explain a product, service, or concept in a clear and concise manner. They are a great way to grab the attention of potential customers and communicate the unique value of your tours in a visually appealing way. To give you some inspiration, let's take a look at some real-world examples of tour operators who have successfully used explainer videos to promote their tours and drive bookings. 1. Tour Operator A: Adventure Tours Inc. Adventure Tours Inc. specializes in adrenaline-pumping adventure tours in exotic locations around the world. To showcase the thrill and excitement of their tours, they created an animated explainer video that highlighted the key features of their tours, such as zip-lining through the rainforest, white-water rafting down rapids, and camping under the stars. The video was shared on their website and social media channels, resulting in a significant increase in bookings from adventure-seekers looking for their next adrenaline rush. Key takeaway: Adventure Tours Inc. effectively used animation to bring their tours to life and capture the attention of their target audience. 2. Tour Operator B: Cultural Explorations Cultural Explorations offers immersive cultural tours that allow travelers to experience the traditions and customs of different cultures around the world. To convey the unique cultural experiences they offer, they created a series of live-action explainer videos featuring interviews with tour guides and footage of travelers interacting with locals and participating in cultural activities. The videos were shared on their website and YouTube channel, leading to an increase in bookings from travelers interested in authentic cultural experiences. Key takeaway: Cultural Explorations used real-life testimonials and footage to establish credibility and show potential customers what to expect on their tours. In conclusion, explainer videos can be a powerful marketing tool for tour operators looking to showcase their tours and attract more customers. By creating engaging and informative videos that highlight the unique features and benefits of your tours, you can effectively communicate your value proposition and drive bookings from interested travelers. So why not consider creating an explainer video for your tour company and see the positive impact it can have on your business?