How to Update and Repurpose Older Explainer Videos for Tour Operators

As a tour operator, you know the importance of keeping your marketing materials fresh and engaging. One way to do this is by updating and repurposing older explainer videos. Explainer videos are a great tool for showcasing your tours and services in a visually appealing and informative way. However, over time, these videos can become outdated or no longer reflect the current offerings of your business. Here are some tips on how to update and repurpose older explainer videos for tour operators: 1. Assess the current relevance of your video: Take a look at your existing explainer videos and evaluate whether they still accurately represent your tours and services. If there have been any changes or updates to your offerings, it may be time to create a new video. 2. Identify key messaging: Before updating your video, make sure to identify the key messaging that you want to convey. This could include highlighting unique tour experiences, showcasing customer testimonials, or promoting special offers. 3. Add new footage: To give your video a fresh look, consider adding new footage of your tours and destinations. This can help to capture the attention of viewers and showcase the unique experiences that your business has to offer. 4. Update graphics and animations: If your video contains any graphics or animations, consider updating these to reflect your current branding and design aesthetic. This can help to create a cohesive and professional look for your video. 5. Repurpose for different platforms: Once you have updated your explainer video, consider repurposing it for different platforms. This could include sharing it on social media, embedding it on your website, or using it as part of an email marketing campaign. By updating and repurposing older explainer videos, tour operators can create engaging and informative content that showcases their tours and services in a compelling way. With these tips in mind, you can breathe new life into your marketing materials and attract more customers to your business.