How to Update and Repurpose Older Explainer Videos for Travel Agencies

In the fast-paced world of travel marketing, keeping up with the latest trends and technologies is crucial for staying ahead of the competition. One effective way to engage potential customers and showcase your destination is through explainer videos. These short, animated videos are a great way to grab people's attention and convey important information in a fun and engaging way. But what do you do when your explainer videos start to look a little outdated? Instead of starting from scratch, why not update and repurpose them to give them a fresh new look and appeal to a new audience? In this post, we'll explore some tips and tricks for updating and repurposing older explainer videos for travel agencies. 1. Assess the current state of your explainer videos: Before you can start updating your videos, it's important to take a close look at them and identify what aspects need improvement. Are the visuals outdated? Is the information still accurate? Do the animations look a little clunky? By pinpointing the areas that need work, you can create a plan for how to update and repurpose your videos effectively. 2. Refresh the visuals: One of the most noticeable aspects of any explainer video is its visuals. If your current videos are looking a little dated, consider giving them a fresh new look with updated animations, colors, and graphics. You can also incorporate new footage or images to make the video more visually appealing and engaging. 3. Update the information: Travel trends and information are constantly changing, so it's important to ensure that the content of your explainer videos is up to date. Review the information in your videos and make any necessary updates to reflect the current state of your destination or travel services. This will not only keep your audience informed but also showcase your agency as a reliable source of information. 4. Repurpose your videos for different platforms: Once you've updated your explainer videos, consider repurposing them for different platforms to reach a wider audience. For example, you could create shorter versions of your videos for social media or use snippets of the videos in email campaigns. By repurposing your videos, you can maximize their reach and engagement. 5. Add interactive elements: To make your updated explainer videos even more engaging, consider adding interactive elements such as clickable links, quizzes, or calls to action. This can help drive traffic to your website or encourage viewers to book a trip with your agency. Updating and repurposing older explainer videos for travel agencies is a great way to breathe new life into your marketing efforts and showcase your destination in a fresh and engaging way. By following these tips, you can create compelling videos that attract new customers and keep your agency top of mind in the competitive travel industry.