Building a Content Calendar Around Water Utilities Explainer Videos for Consistent Customer Education

In the world of water utilities, customer education is key to ensuring that consumers understand the importance of water conservation, how their water is treated and delivered, and how to maintain their own water systems. One effective way to educate customers on these topics is through the use of explainer videos. These short, informative videos can help break down complex concepts and make them easily understandable for the average consumer. To ensure consistent and effective customer education, it is important to build a content calendar around these water utilities explainer videos. By planning ahead and creating a schedule for when these videos will be released, you can ensure that your customers are receiving a steady stream of valuable information throughout the year. When building a content calendar for water utilities explainer videos, consider the following tips: 1. Identify key topics: Start by identifying the key topics that you want to cover in your explainer videos. This could include how water is treated and delivered, tips for conserving water in the home, and information on maintaining water systems. By identifying these topics ahead of time, you can ensure that your content calendar is well-rounded and covers a variety of important subjects. 2. Create a schedule: Once you have identified your key topics, create a schedule for when each video will be released. Consider factors such as seasonality (for example, releasing videos on water conservation during the summer months when water usage is typically higher) and any upcoming events or holidays that may be relevant to your content. 3. Plan ahead: To ensure that you stay on track with your content calendar, plan ahead and create a backlog of videos that can be released on schedule. This will help you avoid any last-minute scrambling to create content and ensure that your customers are consistently receiving valuable information. 4. Promote your videos: Once your videos are released, be sure to promote them through your website, social media channels, and other marketing channels. This will help ensure that your customers are aware of the videos and have easy access to them. By building a content calendar around water utilities explainer videos, you can ensure consistent and effective customer education. By planning ahead, creating a schedule, and promoting your videos, you can help educate your customers on important water-related topics and empower them to make informed decisions about their water usage.