How to Leverage Explainer Videos for Water Utilities Crisis Communication and Customer Support

In times of crisis, effective communication is crucial for water utilities to keep customers informed and provide support. One powerful tool that can help in this regard is the use of explainer videos. These short, engaging videos can effectively communicate important information in a clear and concise manner, making them an ideal tool for crisis communication and customer support. Here are some ways water utilities can leverage explainer videos during times of crisis: 1. Communicate important updates: During a crisis such as a water main break or contamination issue, it is important for water utilities to quickly communicate updates to customers. Explainer videos can be used to explain the nature of the crisis, the steps being taken to address it, and any precautions customers should take. These videos can be shared on the utility's website, social media channels, and through email newsletters to reach a wide audience. 2. Provide guidance on water conservation: During times of drought or water scarcity, water utilities may need to provide guidance on water conservation measures. Explainer videos can be used to demonstrate simple ways that customers can reduce their water usage, such as fixing leaks, using water-efficient appliances, and adjusting irrigation schedules. These videos can help educate customers on the importance of water conservation and empower them to take action. 3. Educate customers on water quality: Water utilities may also need to communicate information about water quality issues, such as high levels of contaminants or the presence of bacteria. Explainer videos can be used to explain the testing and treatment processes that are in place to ensure safe drinking water, as well as steps customers can take to protect themselves, such as boiling water or using filtration systems. These videos can help build trust and transparency with customers by providing them with the information they need to make informed decisions. 4. Provide customer support: In addition to crisis communication, explainer videos can also be used to provide ongoing customer support. For example, videos can be created to explain how to read a water bill, how to report a leak or outage, or how to sign up for automatic payment options. By providing this information in a visual and engaging format, water utilities can help customers navigate common issues and minimize confusion or frustration. Overall, explainer videos can be a valuable tool for water utilities to improve crisis communication and customer support. By leveraging the power of video, utilities can effectively communicate important information, educate customers, and build trust and transparency during times of crisis.