How to Update and Repurpose Older Explainer Videos for Water Utilities

Explainer videos are a powerful tool for water utilities to communicate important information to their customers in an engaging and easily digestible way. However, as technology and communication trends evolve, older explainer videos can quickly become outdated and lose their effectiveness. If you have older explainer videos that you want to update and repurpose for your water utility, here are some tips to help you breathe new life into them: 1. Assess the current relevance of the content: Before you start updating your older explainer videos, take a critical look at the content to determine if it is still relevant and accurate. Make note of any information that needs to be updated or revised. 2. Identify areas for improvement: Consider ways to make the content more engaging, informative, and visually appealing. This could involve updating the script, adding new visuals or animations, or incorporating interactive elements. 3. Incorporate new technology: Take advantage of new technology and trends in video production to enhance the quality of your explainer videos. This could include using high-definition video, 3D animations, or virtual reality elements. 4. Repurpose for different platforms: Consider repurposing your explainer videos for different platforms, such as social media, your website, or email newsletters. Tailor the content and format to suit the specific requirements of each platform. 5. Seek feedback: Before finalizing the updated explainer videos, seek feedback from internal stakeholders as well as a focus group of customers. This will help you identify any areas that need further refinement. By following these tips, you can update and repurpose older explainer videos for your water utility to ensure they remain relevant and effective in communicating important information to your customers. Remember, the key is to keep your content fresh, engaging, and informative to maximize its impact.