How to Update and Repurpose Older Explainer Videos for Wealth Management

Explainer videos are a valuable tool for wealth management companies to communicate complex financial concepts to clients in a clear and engaging way. However, as technology and trends evolve, it's important to ensure that your older explainer videos remain relevant and effective. In this post, we'll discuss how to update and repurpose older explainer videos for wealth management. 1. Assess the current relevance: The first step in updating older explainer videos is to assess their current relevance. Are the financial concepts discussed still accurate and up-to-date? Is the messaging still in line with your company's brand and values? If not, it may be time for a refresh. 2. Update the content: Once you've identified areas that need updating, it's time to revise the content of your explainer videos. This could involve re-recording voiceovers, updating statistics and data, or adding new visuals to better illustrate concepts. Make sure the information presented is accurate and reflects the latest trends in wealth management. 3. Enhance the visuals: Visuals play a crucial role in the effectiveness of explainer videos. Consider updating the graphics, animations, and overall design of your older videos to make them more visually appealing and engaging. This can help hold the viewer's attention and reinforce key messages. 4. Repurpose for different platforms: In addition to updating the content and visuals of your explainer videos, consider repurposing them for different platforms. For example, you could create shorter versions of the videos for social media, or convert them into interactive presentations for your website. This can help reach a wider audience and make your content more accessible. 5. Analyze and optimize: Finally, don't forget to analyze the performance of your updated explainer videos. Use analytics tools to track metrics such as views, engagement, and conversions. This data can help you identify areas for improvement and optimize future videos for even better results. By following these steps, you can ensure that your older explainer videos remain effective tools for communicating financial concepts to clients in the ever-evolving world of wealth management. Update, enhance, and repurpose your videos to keep them relevant and engaging for your audience.