How to Update and Repurpose Older Explainer Videos for Wellness and Prevention Clinic

How to Update and Repurpose Older Explainer Videos for Wellness and Prevention Clinics In today's digital age, explainer videos have become an effective tool for businesses to communicate their services and products to their target audience. Wellness and prevention clinics, in particular, can benefit greatly from utilizing explainer videos to educate and engage their potential clients. However, as time goes by, older explainer videos may become outdated and lose their effectiveness. In this blog post, we will discuss how wellness and prevention clinics can update and repurpose their older explainer videos to ensure they remain relevant and impactful. 1. Evaluate the Current Video's Relevance: The first step in updating an older explainer video is to assess its current relevance. Start by reviewing the video's content, visuals, and messaging. Determine if any changes are needed to align it with the current services, products, or branding of your clinic. If the video's core message is still relevant, consider updating only specific elements to save time and resources. 2. Identify Key Updates and Enhancements: Once you've evaluated the existing video, identify the key updates and enhancements required. This could include incorporating new statistics, research findings, or medical advancements relevant to wellness and prevention. Additionally, consider updating the visuals, animation, or graphics to reflect your clinic's current branding guidelines. Remember to keep the video concise and engaging, ensuring it holds the viewer's attention throughout. 3. Repurpose Video for Different Platforms: To maximize the impact of your updated explainer video, repurpose it for various platforms and channels. Consider creating shorter versions tailored for social media platforms like Facebook, Instagram, or Twitter. These shorter videos should encapsulate the key message and entice viewers to learn more. Remember to optimize the video for mobile viewing, as a significant portion of users access content through their smartphones. 4. Translate and Localize the Video: If your clinic caters to a diverse audience or operates in multiple locations, consider translating and localizing the video to reach a broader audience. This demonstrates your commitment to inclusivity and ensures that the content resonates with viewers from different backgrounds. Hiring professional translators or localization experts will help ensure accurate translations and cultural sensitivity. 5. Monitor and Analyze Performance: After implementing the updated and repurposed explainer videos, monitor their performance closely. Utilize analytics tools to measure engagement, view counts, and conversion rates. By analyzing this data, you can determine the effectiveness of your videos and make further improvements if necessary. Monitor comments and feedback to gain insights into your audience's perception and adjust your strategies accordingly. Conclusion: Updating and repurposing older explainer videos for wellness and prevention clinics is a valuable strategy to keep your content relevant, informative, and engaging. By evaluating the video's relevance, identifying necessary updates, repurposing for different platforms, translating for diverse audiences, and monitoring performance, you can ensure that your videos continue to attract and educate potential clients effectively. Stay proactive in updating your content to stay ahead in the competitive healthcare industry and maintain a strong brand presence.